My work

When I started compiling my portfolio, it quickly became apparent: 20 years in the biz means a lot of words! (Like, what do you mean I can only choose some of the fun projects I’ve been involved with?)

So, I’ve curated a small collection that illustrates my versatility and creativity with the written word.

Like what you see?

HIRE ME

Winnipeg writer and social media manager scrolling on social media.

Web copy

One of my favourite services! Your website is a critical piece of your brand’s online presence, and your copy should make it crystal clear who you are and why people should choose you. I can start new copy from scratch or refresh or audit your existing copy.

Behold, a few of my recent web copy projects:

Print

Over the past two decades, I’ve written articles for dozens of consumer and trade publications across the continent, covering everything from local foodie road trips to the latest interior design trends. Explore a (very) small sampling of some of my published work. Please contact me for publication links.

Publications I’ve been featured in:

Destination: Land of Fire & Ice (At Home Magazine)
Cozy, Charming English Countryside (At Home Magazine)
Mural, Mural, On the Wall (Going Places Magazine)

Social media

I’m currently supporting social media clients across a number of industries, including tourism, pet care and health care. (Note: My focus has shifted away from full social media management services to strictly content creation.)

Case study #1

Background: After sitting down with me for a one-on-one Instagram strategy session, this local company entrusted me with ongoing content creation.
How we collaborated: Since 2022, I’ve developed content for their Instagram and Facebook pages. I’ve also coordinated influencer campaigns that have brought in new bookings and thousands of new followers.
Results: Thanks to a solid strategy, their social media reach and engagement continue to climb (along with their bookings).
Case study #2

Background: Established in 2006, this U.S.-based pet care client needed new social media management. In 2023, they were referred to me — and I jumped in to help!
How we collaborated: As a pet parent, I dove right into promoting their (p)awesome offerings. I now fully manage their social media channels, along with a monthly e-newsletter and blog.
Results: A healthy mix of content types has led to strong engagement on social media, along with an all-time high open rate for their newsletter.

Other writing

Ah, the elusive ‘other’ category! You’ll find the random writing samples that didn’t quite fit into the other categories. I’ll continue to add samples to this section as it strikes my fancy!