Portfolio — Andrea Danelak

Projects

Twenty years in the biz equals a lot of words and social media posts!

I’ve curated a small collection of projects that illustrate my versatility and creativity with the written word.

Like what you see?

SOCIAL MEDIA

From diving into strategy to drafting captions, I love all aspects of social media. I’m currently supporting clients across a number of industries, including tourism, pet care and beauty/spas. I also sub-contract my social media services to two local digital marketing agencies (clients shown below are my own).

Case study #1

Background: After sitting down with me for a one-on-one Instagram consultation, this company enlisted me to create their social media content going forward.
How we collaborated: Since early 2022, I’ve developed content for their Instagram and Facebook pages. I’ve also coordinated an influencer campaign that led to an influx of new bookings and thousands of new followers.
Results: Thanks to a solid content strategy, including lots of reels featuring their dome and cabin rentals, their social media accounts see continued growth in reach and engagement.
Case study #2

Background: Established almost 20 years ago, this pet care client was searching for new social media management support. I was referred to them in 2023.
How we collaborated: As a pet parent, I dove right into promoting their (p)awesome offerings. I fully manage their social media channels, focusing the content on their expertise—along with lots of squee-inducing videos!
Results: A healthy mix of educational, inspiring and entertaining content has led to strong engagement. Cross-promotion with local businesses also continues to help grow their following.
Case study #3

Background: This spa client offers the ultimate in relaxing services, with stellar reviews for its four locations. They wanted a more consistent social media presence.
How we collaborated: Originally writing blog posts and email copy, I was pleased to shift to a new retainer package that also includes social media management. Now, I manage their Instagram and Facebook pages.
Results: Thanks to a strategic approach, their accounts now fully showcase the breadth of their services and expertise. Their Instagram has grown by hundreds of engaged followers in less than a year.

WEB COPY

One of my fave services! Your website serves as a critical piece of your brand’s online presence, and your copy should reflect why people should want to work with/buy from you. Whether starting from scratch or refreshing existing copy, I’ve done it all!

Behold, a few of my recent web copy projects:

PRINT

Over the past 20 years, I’ve written articles for dozens of consumer and trade publications across North America, spanning topics from wine pairings to construction projects to the latest interior design trends. Explore a (very) small sampling of some of my published work. Please contact me for trade publication samples.

Publications I have been featured in:

Destination: Land of Fire & Ice (At Home Magazine) (Please contact me for link.)
A Critical Lens on Reconciliation (UM Today News + Research Life Magazine)
Cozy, Charming English Countryside (At Home Magazine)
(Please contact me for link.)
Summer’s Hottest Plants (Covet Magazine)
Making Space (Teaching Life Magazine)
Barrelling Toward Bakken Optimization (Basin Bits) (Please contact me for link.)
Highway 9 Road Trip (Dish Magazine)
Mural, Mural, On the Wall (Going Places Magazine) (Please contact me for link.)